Identity Resolution—the Core of Better Customer Experiences
Once outside the purview of marketers, an identity resolution strategy has become imperative for today’s data-driven marketers.
This Winterberry Group report provides a comprehensive perspective on identity from a panel of thought leaders from across the industry. Check out this report for a crash course in what identity resolution means for marketers and their technology partners.
Read this white paper to learn:
The major (and emerging) use cases of identity resolution and how they help unify the customer experience
How privacy regulations affect marketers’ identity strategies and the technology they use
Why attribution is a growing focus for marketers who have already adopted identity solutions
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