Identity Resolution—The Linchpin of Better Customer Experiences
Once the sole purview of marketing technologists and data geeks, identity resolution has now become that thing that marketers feel that they should have, lest they fall behind.
This Winterberry report provides a comprehensive perspective on identity from those who know it best—a panel of thought leaders from across the industry. If you’re looking for a crash course in what identity resolution means for marketers today and in the future, then this report is for you.
Read this white paper to learn:
The major use cases of identity resolution and how they help unify the customer experience
Why attribution is a growing focus for marketers who have already adopted identity solutions
How privacy regulations affect marketers’ identity strategies and the technology they use
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