Identity Resolution—the Core of Better Customer Experiences
Once outside the purview of marketers, an identity resolution strategy has become imperative for today’s data-driven marketers.

This Winterberry Group report provides a comprehensive perspective on identity from a panel of thought leaders from across the industry. Check out this report for a crash course in what identity resolution means for marketers and their technology partners.

Read this white paper to learn:
  • The major (and emerging) use cases of identity resolution and how they help unify the customer experience
  • How privacy regulations affect marketers’ identity strategies and the technology they use
  • Why attribution is a growing focus for marketers who have already adopted identity solutions
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