Send relevant messages to anyone—anytime and anywhere
We all know the goal—to act and be seen as a truly customer-centric brand. This is only possible if the messages people get from you—through advanced TV, direct mail and email, and countless other channels—are relevant. And the key to relevance is people-based marketing.
That’s why we put together this retail-focused IdeaBook to spark conversations and fresh thinking. You don’t need to be a well-oiled marketing powerhouse to achieve many of them—some only require engaging the right partners.
Read this IdeaBook to discover how to:
Make the most of your marketing data
Stop sending irrelevant ads
Get started with people-based measurement
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