Send relevant messages to anyone—anytime and anywhere
We all know the goal—to act and be seen as a truly customer-centric organization. This is only possible if the messages people get from us, from in-app ads to billboards and frankly hundreds of other touchpoints, are relevant. And the key to relevance is people-based marketing.

That’s why we put together this IdeaBook of 300 people-based marketing ideas to spark conversations and fresh thinking. You don’t need to be a well-oiled marketing powerhouse to achieve many of them—some only require engaging the right partners.

Read this IdeaBook to discover:

  • Industry-specific examples of people-based marketing
  • Step-by-step instructions on how to achieve certain ideas
  • How to get started with people-based measurement
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