As an idea, “people-based marketing” may not sound all that groundbreaking. I mean, the name says it all—marketing to people—aren’t we all doing that?

The short answer is no.

In the complex world of digital and data, a new paradigm is needed—one that bridges the gap between traditional marketing and the new era of multi-touch, cross-device campaigns.

Read this article written by LiveRamp CMO, Jeff Smith, to learn about the rise of people-based marketing, and how to get started with targeting and measurement.

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