Thursday, October 12th, 2017

9am PST | 12pm EDT

For the inaugural RampUp Virtual Summit, we’re focusing on today’s hottest topic: people-based measurement.

These sessions, presented by our measurement partners and industry experts, are developed for the data-driven marketer who manages display advertising campaigns, from planning and execution to analysis, across programmatic, Facebook, and Google.

Attendees will learn the latest trends, technologies, and methodologies available for understanding and optimizing the cross-channel performance of their campaigns through the lens of real world examples and case studies.

  • Virtual Summit 1

    Why People-Based Measurement is the Next Big Thing

    12:00pm ET - Opening Keynote

    Presented by: LUMA Partners & LiveRamp

    View Webinar
  • Virtual Summit 2

    Measuring the Offline Impact of Facebook Advertising                             

    1:00pm ET - Closed Loop Attribution Track

    Presented by: Facebook

    View Webinar
  • Virtual Summit 3

    How to Get Started with People-Based Multi-Touch Attribution                                  

    1:00pm ET - Multi-Touch Attribution Track

    Presented by: Acxiom

    View Webinar
  • Virtual Summit 4

    People-Based ROI Strategies for Measuring Advertising's Impact on Total Sales

    2:00pm ET - Closed Loop Attribution Track

    Presented by: Marketing Evolution

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  • Virtual Summit 5

    Multi-Touch Attribution Across Facebook, Digital and Beyond       

    2:00pm ET - Multi-Touch Attribution Track

    Presented by: Visual IQ

    View Webinar
  • Virtual Summit 6

    New Omnichannel Strategies Using Phone Call Analytics & Location Data

    3:00pm ET - Closed Loop Attribution Track

    Presented by: DialogTech & Cuebiq

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  • Virtual Summit 7

    The Measurement Journey: Connecting Data to Optimize Performance and Loyalty

    3:00pm ET - Multi-Touch Attribution Track

    Presented by: Datorama

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  • Virtual Summit 8

    Marketing Incrementality: Climbing the Everest of Optimization

    4:00pm ET - Closed Loop Attribution Track

    Presented by: Ovative

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  • Virtual Summit 3

    Evolving Your Marketing Metrics: Moving to CLTV and Business Outcomes

    4:00pm ET - Multi-Touch Attribution Track

    Presented by: Google

    View Webinar
  • Virtual Summit 4

    Measurement Nirvana

    5:00pm ET - Closing Keynote

    Presented by: PetSmart, Goodway Group, LiveRamp 

    View Webinar