Definitive Guide to 1-to-1
Marketing

Making the most of an exciting new discipline

People-based search lets you reach the right people at the exact moment they show intent to buy.

That’s huge.

But to get the most out of this new discipline, search marketers need to be able to reach more people and try more use cases.

In ‘7 ways to use people-based search’, we explain how to do both – scaling people-based search to its full potential. Read it to learn:
  • Why people-based search is such a big deal
  • What it takes to scale this powerful new discipline
  • Seven different ways you can use it once you have the right data