Leading brands are using data onboarding to gain a competitive advantage. By connecting customer data to marketing applications and media platforms, data onboarding enables marketers to measure the impact of digital marketing and reach consumers with more relevant messages across today's fragmented landscape of channels and devices.
This guide provides a brief overview of data onboarding best practice, along with:
- why you should make it a priority
- how to unlock quantifiable success
- where to start and
- who should be involved.