How smart marketers use connected data to get granular and win big
The massive fragmentation of marketing data across disparate silos is one of the defining challenges of modern data-driven marketing.
Segmentation’s come a long way. What used to be an annual exercise in academic theory and planning has become a data-driven, tech-powered staple of modern marketing.
Read it to discover:
-Ten smart ways to segment and target
-Why connected data is so crucial to effective segmentation
-And how different companies use these tactics to win big
