Today's marketing is at a crossroads.

The continuing proliferation of channels, devices and data creates new opportunities to engage customers and prospects, but also many challenges. Consumers also expect a relevant and consistent experience everywhere, while respecting their privacy.

That’s where LiveRamp can help—and why we’re excited to announce our omnichannel identity resolution service, IdentityLink. With IdentityLink, marketers and the companies that support them can create a unified, omnichannel view of the customer that they can activate upon across the marketing ecosystem.

Join LiveRamp’s Chief Product Officer, Anneka Gupta, for this informative webinar to learn:

  • What identity resolution is, and why it’s so important in an increasingly complex marketing ecosystem
  • Why ubiquitous identity resolution is essential for people-based targeting, measurement and personalization at scale
  • How LiveRamp is evolving to better serve our customers and the industry with IdentityLink, and how it works
  • Who can use Identity Link and when (hint: everyone and now!)

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Featuring:
Anneka Gupta
Chief Product Officer
Joe Glass
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