Data onboarding is helping businesses break down the silo walls that separate their offline and online data. And with more data integrated and connected to their marketing platforms, they’re able to target, personalize and measure their campaigns better than ever before.

But there’s more work to do.

Data onboarding was phase one. We’re now entering phase two of people-based marketing, powered by identity resolution.

Check out the slideshare ‘Why we’re evolving beyond data onboarding’ to learn more.

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