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Marketers have been using ad retargeting successfully for years, serving custom content to web users based on their on-site behaviour.
“You viewed a product page but didn’t make a purchase, so we’re going to show you an ad to remind you of it later.”
But that’s just online data. What about offline CRM data? What if a customer browsed online then bought the product in-store in the meantime? Or if two people in the same household are using a shared device to browse different product ranges?
Unless you combine your online data with offline CRM, email and point-of-sale data, you’re working with an incomplete, fragmented picture.
Fill in the gaps in your customer view and target the real people behind the identifiers. Take the people-based marketing approach – connect your offline and online data and get started with CRM retargeting.
Check out the slideshare for more.
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