How the next generation of marketers make all of their marketing relevant
It’s tough to hear, but true - the vast majority of marketing is still radically inefficient, irrelevant to consumers, and wasteful.
The dawn of 1-to-1 marketing is here to change that. Now you can not only deliver personalized content, but you can use data to optimize interactions with each consumer in your data set.
We gathered the advice of industry experts in “The Definitive Guide to 1-to-1 Marketing”. Read it to discover steps to embracing personalization, including how to:
- Get started with a simple segmentation strategy
- Achieve positive ROI in 1-to-1 marketing efforts
- Build towards cross-channel execution