How smart people-based marketers use identity resolution to get granular and win big
The massive fragmentation of marketing data across disparate silos and the task of resolving that data back to the consumer is one of the defining challenges of people-based marketing.
Segmentation and targeting strategies have come a long way. What used to be an annual exercise in academic theory and planning has become a data-driven, tech-powered staple of modern marketing.
Read it to discover:
- ■ Ten marketing segmentation and targeting strategies
- ■ Why identity resolution is so crucial to effective marketing segmentation
- ■ How top companies use these tactics to win big