A Digital Marketer's Guide to Addressable TV

How to leverage the value of addressable TV with customer data

Addressable TV is changing television advertising for marketers everywhere, and today, over 40 million pay-TV households in the U.S. are able to receive an addressable TV ad.

If you are interested in addressable TV but don’t know where or how to start, this whitepaper is for you. Read it to learn more about:

- How addressable TV adds value and compares to other digital channels
- Ways to improve media buying, engagement, and key brand metrics
- Real-world use cases of addressable TV
- Leveraging customer data for measurement and retargeting

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