The massive fragmentation of marketing data across disparate silos is one of the defining challenges of modern data-driven marketing.

So when marketers accurately link anonymous data about online interactions with their offline data stored in places like CRM databases, they get to unleash the full power of their marketing analytics.

Read our short eBook to find out how Customer Link is helping forward-thinking marketers use their preferred marketing platforms to:

      • Successfully attribute sales to different channels
      • Reliably deliver accurate, closed-loop reporting
      • And define audience models for smarter segmentation

 

 

 

 

 

 

 

 

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Three powerful analytics use cases for Customer Link


How linked data powers smarter analytics and better predictive models

The massive fragmentation of marketing data across disparate silos is one of the defining challenges of modern data-driven marketing.

So when marketers accurately link anonymous data about online interactions with their offline data stored in places like CRM databases, they get to unleash the full power of their marketing analytics.

Read our short eBook to find out how Customer Link is helping forward-thinking marketers use their preferred marketing platforms to:

- Successfully attribute sales to different channels

-    Reliably deliver accurate, closed-loop reporting

-    And define audience models for smarter segmentation

 


How linked data powers smarter analytics and better predictive models