With the rise of programmatic ad buying, it’s never been easier to deliver digital ads to your customers and prospects. However, cheating the system by showing ads to fake site visitors for monetary gain has also never been easier—to the cost of digital marketers everywhere.

Ad fraud and ad blockers are the digital marketer’s newest enemies. So how can you spot if bots are stealing your ad dollars? What can you do if they are?

Join our live webinar with ad fraud expert, Dr. Augustine Fou from the Marketing Science Consulting Group, as he explains everything you need to know about ad fraud. After watching, you’ll be able to:

• Understand how fraudsters use bots to manipulate impressions & CTR
• Take the steps to detect ad fraud
• Know what metrics to use to identify human vs. bots
• Optimize your ad spend to avoid high rates of ad fraud