AGENDA

12:00-1:00pm Lunch Hosted by LiveRamp
1:00-1:45pm C'est What? How to perceive alternative realities in business Michael Perman, Head of Innovation at C'EST WHAT? and former Head of Innovation at GAP
1:45-2:30pm Mobile Mindset: Location Data’s New Frontiers Derek Thompson, PlaceIQ & Erik Mumford, LiveRamp
2:45-3:15pm Data-Driven Marketing John Hamilton, LiveRamp
3:45-4:30pm
 Cross Device Attribution: Best Practices Tom Sullivan, Sephora
4:30-5:00pm The Value Using 3rd Party Data in Targeting and Measurement Lung Huang, 84.51, BJ Hatcher, Hacker Group and Kaitie Coghlan, LiveRamp
5:00-7:00pm Cocktail Reception Hosted by LiveRamp


LiveRamp's RampUp Summit is hitting the road! The goal? To bring new data-driven marketing strategies and tactics to specific industries like retail, tech, travel and CPG - one city at a time.

RampUp’s next stop? Seattle!

Join us for discussions around use cases, best practices and technology adoption. You'll hear directly from experienced experts from Sephora, PlaceIQ, and 84.51.

AGENDA

12:00-1:00pm
Lunch
Hosted by LiveRamp
1:00-1:45pm
C'est What? How to perceive alternative realities in business
Michael Perman, Head of Innovation at C'EST WHAT? and former Head of Innovation at GAP
1:45-2:30pm
Mobile Mindset: Location Data’s New Frontiers
Derek Thompson, PlaceIQ & Erik Mumford, LiveRamp
2:45-3:15pm
Data-Driven Marketing 
John Hamilton, LiveRamp
4:30-5:00pm
Cross Device Attribution: Best Practices
Tom Sullivan, Sephora
4:30-5:00pm
The Value Using 3rd Party Data in
Targeting and Measurement
Lung Huang, 84.51, BJ Hatcher, Hacker Group,
Kaitie Coghlan, LiveRamp
5:00-7:00pm
Cocktail Reception
Hosted by LiveRamp


LOCATION

Four Seasons Seattle
99 Union St, Seattle, WA 98101

SPEAKERS

Kaitie Coghlan

Kaitie Coghlan is a Senior Manager of Customer Success at LiveRamp. Kaitie is responsible for leading two teams of Customer Success Managers, who focus on LiveRamp's strategic 3rd Party Data, Publisher and Channel Partner customers. Before LiveRamp, Kaitie led Strategic Accounts at Demandbase, where she focused on B2B digital marketing and advertising. Prior to Demandbase, Kaitie worked in enterprise customer success for the Data.com business unit at Salesforce. Kaitie has worked in enterprise data sales and account management for 8 years. She has been at LiveRamp since March 2014.

Lung Huang

In the executive position of Head of Strategic Partnerships, 84.51°, Lung Huang is responsible for the management of client relationship development, industry engagement and company strategy. He provides senior leadership and direction for the business development components of 84.51° by retailer Kroger, CPG and product team, including: sourcing and solidifying top tier partnerships, leading client negotiations, micro- and macro-level product category management and selection, product and service innovation.

As an industry thought leader on the media and advertising space, Huang is a frequent speaker at conferences and seminars about the changing media environment and the power of data when incorporated in marketing strategies.

Tom Sullivan

As Senior Manager of Digital Marketing, Tom is currently responsible for driving the digital advertising investment strategy for a team focused on retention, acquisition, & revenue growth at Sephora. Prior to entering this role Tom launched Sephora's digital advertising program in Canada and led the team responsible for establishing mobile, video, & paid social advertising in North America.

Derek Thompson

Derek Thompson is currently chief strategy officer at PlaceIQ and is responsible for the execution of the company’s go-to-market strategy for data, measurement, and analytics. Derek leads PlaceIQ’s enterprise business amongst all media holding companies inclusive of; private marketplace solutions, data integrations, third party measurement, new product innovation and strategic partnerships. Prior to joining PlaceIQ, Derek held digital leadership posts at Starcom MediaVest Group, Unilever, and Motorola. Derek holds graduate degrees from the University of Notre Dame and is a frequent guest lecturer at the University of Chicago Booth School of Business.

John Hamiliton

A graduate of Northwestern University’s Kellogg School of Management and an alumnus of McKinsey, John is an operating executive with more than 15 years of experience in setting business strategy, identifying and communicating direction, and building strong relationships with clients. Over the course of his career he has worked with companies of all sizes, including QuinStreet and Triggit, reporting results for a $175M business and managing revenue and margin for an early-stage startup.   He is currently an advisor and consultant to startups and high growth companies focused on helping his clients get the most of out their own marketing data. He enjoys spending time with his family, listening to music, and attending concerts and music festivals.

SPEAKERS